Why Hire a Professional Real Estate Photographer?

The hunt for real estate is primarily a visual activity and photography has long been a feature of any real estate marketing effort.

On real estate marketing media such as the internet, property press, property signboards and the window cards and TV displays seen in real estate offices, it is the photos that grab our attention and stimulate us into action, be it reading further or arranging an inspection.

The principle function of photographs is to attract attention and convert browsers into inspectors.

Several recent studies have suggested additional affects on house sales when using professional photography...

• Study 1: professional photography and video raise perceived values of real estate by 11% and 5% respectively.
  Imagine potential buyers coming to you with a preconceived high value!


• Study 2: As if bearing out the outcome suggested above, this study of 100,000 properties found that homes marketed using professional photography sold for above the listed asking price.