The Front Shot Rules!


Here’s an interesting article that reports research examining the way in which people scan RE listings. “Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds. After that, their eyes tended to flit all over the screen…”

Interesting that while the front shot garnered most attention (20 secs), there was a 5-way tie for second place, with photos of other rooms sharing equal eyeball time of 8 secs.
Read the whole article here

4 thoughts on “The Front Shot Rules!”

  1. thanks for bringing this article on the wall street journal to my attention it’s much appreciated.
    very interesting data. I wasnt expecting it to be equal for second place.
    thought usually lounge, kitchen and bathrooms might be up there

    cheers

    1. I’ve had a thought (!) Is the lead (feature) shot getting the attention simply because it’s first and larger, and not because of its content?? The author seems to assume that the subject of the lead photo is always a front shot. That’s probably a reasonable assumption, but I’m wondering, if the test subjects were all shown photo sets where the lead shot was always a bathroom, then probably the results would show – hey – bathrooms attracted the most attention! 🙂

  2. thanks for bringing this article on the wall street journal to my attention it’s much appreciated.
    very interesting data. I wasnt expecting it to be equal for second place.
    thought usually lounge, kitchen and bathrooms might be up there

    cheers

    1. I’ve had a thought (!) Is the lead (feature) shot getting the attention simply because it’s first and larger, and not because of its content?? The author seems to assume that the subject of the lead photo is always a front shot. That’s probably a reasonable assumption, but I’m wondering, if the test subjects were all shown photo sets where the lead shot was always a bathroom, then probably the results would show – hey – bathrooms attracted the most attention! 🙂

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