Knowledge of capture and processing techniques trumps how expensive your camera is.

Occasionally photographers hear the comment, “Gee, you must have a good camera!” It’s certainly meant as a compliment but I thought that I’d show you a situation (one of many) where a good camera alone could not cut the mustard, and where the photographer’s knowledge and technique were essential in producing an acceptable result.

Recently I photographed Noosa’s fabulous Ricky’s Restaurant, which has the most beautiful outlook of any on the coast IMO. You walk in and can’t tear your eyes off the river glittering just beyond the equally sparkling table settings.

I set up the camera, dialed in an exposure that favoured the interior and made the first shot below. Hmmm… underwhelming. The windows are too bright and the colours of the walls, door frames and floor are rather washed out. Now that’s a $3000 camera and lens and it still can’t always produce a photo that matches the human experience!

Unedited restaurant shot by Propertyshoot Sunshine Coast


In the second shot that gob-smacking view is clearly seen. The tablecloths are bright and white and the glassware and cutlery sparkles. To do that I lit the woodwork and floor and each individual table with flash, then made a separate shot for the view. It ended up requiring parts of 8 shots to form the completed photo. Is it a misrepresentation? I believe that I merely compensated for the inadequacies of the camera and made an image which closely captures how I saw the restaurant when I walked in.

Edited restaurant marketing photograph by Propertyshoot Photography Sunshine Coast

And which shot would prompt you to pick up the phone and make a booking? That reaction is what marketing photography should stimulate.

Would you like something similar for your marketing?

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