When paired with quality photography, floor plans are a logical way to help online viewers make sense of the relative size and layout of the spaces in a home. Nigel Dalton is the Chief Inventor at realestate.com.au, the largest real estate portal in Australia, and he says some really interesting things, most notably:

“Don’t ever leave the floor plan off your listing. There’s two things that are horrific secrets from our research that I’ll share with you. Number one, always put a floor plan on your listing…”

Our floorplans are either measured up on site or, if you have an existing builder’s plan, it can be tidied up, simplified and redrawn.

Whether presented alone or integrated with the photography into a virtual tour, a floor plan is an essential marketing tool.