Category Archives: marketing

Rained off?

We’re so spoiled for sun on The Sunshine Coast that many people prefer to to wait if the weather is less than perfect on the day that their photo-shoot is scheduled. It’s easy to  forget though that grey wet conditions often prevail at this time of year as tropical storms drift down the coast and moisture-laden winds roll in off the ocean. Interiors can still look bright and attractive with creative flash placement mimicking the sun, and a subtle sky replacement from the library, so perhaps you don’t have to postpone after all?


Real estate photographers spend so much time with their butts jammed into a corner I’m surprised we aren’t wedge-shaped! It’s all in the attempt to capture as much information as possible about a space. To me, wide shots, though essential as part of a mix of RE photos, provide information at the expense of emotion. They don’t convey a lot about the ‘feel’ of a home. So it was refreshing for me to be able to zoom in recently and show some of the effort put into the decor by their appointed stylist.

Cat Crazy

I do love cats, but recently was able to video two superb catamarans for the guys at Multihull Solutions In Mooloolaba. Filming or photographing a boat involves similar skills and equipment to that required for filming a house; boats being rather like floating homes, albeit with low ceilings and the chance of drowning should one step over the boundary.

“Cattiva” is filmed with the camera gliding on a short rail mounted on a tripod. I love the soothing feel of such “slider moves”.

“Shellette” combines slider clips with walk-through’s, useful for connecting the various spaces in a boat or home. If you’ve ever carried a full cup of tea you’ll appreciate the jerky motion that could be imparted to a hand-held camera. This motion is smoothed out somewhat by mounting the camera on a gimbaled and counter-weighted ‘Steadicam’.

Lies, damned lies, and statistics!

They say there are 3 types of lies: lies, damned lies, and statistics! I love stats as an indicator of trends. Always to be taken with a pinch of healthy suspicion of course. The Redfin Blog is all about analysis of patterns in real estate. And their sample sizes are certainly large enough to give some confidence that the patterns they identify are real. But as always, identification of causal factors, and extrapolation of trends should be a matter for one’s own judgement.

Do Open Homes Help Sell Houses?

Walk-through style property video.

If you’re a sports fan you may have seen TV cameramen scuttling down the sideline, following the action with their camera mounted on a framelike contraption which is itself supported by a body harness. That’s a steadicam, a device designed to absorb the ‘bobbling’ motion imparted to the camera by the cameraman’s own movement. The result is smooth, almost floating, footage. If you’ve ever walked with a full cup of tea (anyone?) you’ll appreciate the challenge of keeping that liquid surface motionless.

I recently purchased a small steadicam, scaled down for my camera. What a fiendishly frustrating device! Right up there with the rubber frypan!! However, just the tool for transitioning the camera between ‘scenes’, or rooms in the house.

Have a look at the ‘walk-through style’ video below which consists mostly of steadicam sequences, along with a dashboard intro!

Pro photography and video prime the pump.

A recent survey found that …

  • Respondents that viewed listing information accompanied by professional photography valued the property at 11.5 percent over the average perceived price of the description-only property.
  • Respondents viewing a video valued the home at 5.7 percent over the average perceived price of the description-only property

Source: Online Real Estate Video – Real Estate Videos Increase Property Values
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