Time-lapse photography ‘speeds up time’ by taking a series of photos (here taken every 3 seconds) and playing them back at 25 photos per second. As with any video, the music contributes to the viewing experience in a synergistic manner, and can have overriding affect on the mood and message. See the minions (commuters) scurry to their work! 😉
I do love cats, but recently was able to video two superb catamarans for the guys at Multihull Solutions In Mooloolaba. Filming or photographing a boat involves similar skills and equipment to that required for filming a house; boats being rather like floating homes, albeit with low ceilings and the chance of drowning should one step over the boundary.
“Cattiva” is filmed with the camera gliding on a short rail mounted on a tripod. I love the soothing feel of such “slider moves”.
“Shellette” combines slider clips with walk-through’s, useful for connecting the various spaces in a boat or home. If you’ve ever carried a full cup of tea you’ll appreciate the jerky motion that could be imparted to a hand-held camera. This motion is smoothed out somewhat by mounting the camera on a gimbaled and counter-weighted ‘Steadicam’.
Stradbroke Island is arguably part of the Sunshine Coast. It certainly is a coast with sunshine. I spent a couple of days there recently to video a holiday rental. As you’ll see from this first cut I was carried away with the experience of the island and all it has to offer.
In Space Cadet Stimpy’s case (above) it was the History Eraser button that he was ordered to guard, but not touch, that proved irresistible.
The video ‘play’ symbol is another graphic convention that begs to be pushed (or clicked). The action is rewarded with entertainment. Classic Pavlovian reinforcement.
So go on…
A compilation of video clips that I shot between Mudjimba and Noosa. Part of my growing library of neighbourhood clips used to flavour property videos.
Rather less expensive than full motion video, a ‘pan and zoom’ slideshow gives a sense of movement by moving a virtual camera across and into (or out of) a still image. It’s not true video; trees & water won’t move in the wind for instance, although there is opportunity to intersperse real video between the still shots.
Yet another marketing option for the toolbox.
If you’re a sports fan you may have seen TV cameramen scuttling down the sideline, following the action with their camera mounted on a framelike contraption which is itself supported by a body harness. That’s a steadicam, a device designed to absorb the ‘bobbling’ motion imparted to the camera by the cameraman’s own movement. The result is smooth, almost floating, footage. If you’ve ever walked with a full cup of tea (anyone?) you’ll appreciate the challenge of keeping that liquid surface motionless.
I recently purchased a small steadicam, scaled down for my camera. What a fiendishly frustrating device! Right up there with the rubber frypan!! However, just the tool for transitioning the camera between ‘scenes’, or rooms in the house.
Have a look at the ‘walk-through style’ video below which consists mostly of steadicam sequences, along with a dashboard intro!
Why use video to market real estate?
1) video is engaging. It will hold a viewer’s attention longer than a static photo.
2) by telling a story appropriate to a target demographic, video can create an emotional hook between the content and the viewer.
3) video can deliver not only the spatial flow of the home, but also include the sounds of the home, further evoking emotional response. Great for the long-distance buyer.
4) video distribution via Youtube and social media sites increases the visibility of any given property from a search engine standpoint.
5) video boosts the agent’s own brand power, in part by showing that the agent is willing to utilise new marketing technologies. By introducing the property on-camera the agent can begin a relationship with prospective buyers.
The following video (filmed by Gold Coast company Platinum HD) drives home many of these points, and it’s not even about a property!
Well I’m convinced! So much so that I’ve tooled up to offer real estate video on the Sunshine Coast. Here’s my example…